In 2018, Marketers Will Discover More AI Applications in Programmatic Advertising

Even when digital ads are highly targeted down to individual users, it's hard to get consumers to pay attention to them—let alone interact with and enjoy them. Using artificial intelligence (AI) to further optimize digital ad spending is the next step marketers are taking to make ads a more welcome part of …
Read more: In 2018, Marketers Will Discover More AI Applications in Programmatic Advertising

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